PG Japan - 1409 Words

Probable questions 1. Does SK-II have the potential to become a global brand within Procter Gamble’s worldwide operations? Why or why not? 2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? PG Japan: The SKII Globalization Project GLT – Global Leadership Team GBU†¦show more content†¦Extended the reach of stock options to virtually all employees Integrated business planning process where all budget elements of the operating plan could be reviewed and approved together Structure Primary profit responsibility shifted from PGs four regional organisation to seven GBUs that would now manage product development, manufacturing and marketing of their respective categories worldwide Charged with standardising manufacturing processes, simplifying brand portfolios and coordinating marketing activities Eliminate bureaucracy and increase accountability Committee responsibilities were transferred to individuals Activities such as accounting, human resources, payroll and much of IT were coordinated through a global business service unit Progression form Ethnocentric/Polycentric- Regiocentric – Geocentric SK-II – within PG this high-end product had little visibility outside Japan Because Japanese women had by far the highest use of beauty care products in the world, it was natural that the global beauty care category management started to regard Max Factor Japan as a potential source of innovation Working with RD labs in Cincinatti and the UK, several Japanese technologists participated on a global team that developed a new product involving a durable color base and renewable moisturising second coat – Lipfinity Japanese innovations were than transferred worldwide, as Lipfinity rolled out in Europe and the US within six months ofShow MoreRelatedPG Japan1395 Words   |  6 Pagesimplications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful in Japan? How is it creating value and what is the business model? 5. How transferable is this model and what are barriers? PG Japan: The SKII Globalization Project GLT – Global Leadership Team GBU – Global Business Unit Alan Lafley – head of PG’s Beauty Care GBU Paolo de Cesare – President of Max Factor Japan Lafley’s organisationRead MorePG in Japan Essay1821 Words   |  8 PagesPG Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market, PG made clear targeting and positioning, and developed new products which fulfilled customers’ needs, built the effective distribution. As a result, PG could establish differentiation advantages for the following. †¢ Product: â€Å"Foaming massage cloth† , Elegant dispensing box â€Å"Foaming massage cloth† increase skin circulation through a massage while boosting skin clarity due to the microfibers’Read MorePG Japan; Sk-21762 Words   |  8 Pages* Case Paper: Pamp;G Japan: The SK-II Globalization Project Mina Uwakubo Hawaii Pacific University Mr. Louis R. Collazo MGMT 6310 April 8, 2012 SK-II’s success is not only prestige skin care product or advanced technology but also its marketing approach to build the new brand. Pamp;G succeeded to connect between the core technology or product concept and local market. Through Japanese market among the world’s toughest competitors, Pamp;G developed potential source of innovations. InRead MorePG Japan: Sk-Ii Globalization1032 Words   |  5 PagesIn the highly competitive Japanese skin-care market, PG ¡Ã‚ ¦s new SK-II product has proven its success as a premium and prestige offering. PG has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan and Hong Kong. With its phenomenal success, it is only logical that PG consider rolling-out the SK-II product-line to the international market. However, while there is significant worldwideRead MorePG Japan: the Sk-Ii Globalization Project1692 Words   |  7 Pagesneed to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is PG’s first proposal to build a Japanese brand worldwide, it is important to take into consideration different cultures than of the consumers in Japan. Since 2005, PGs global organization has been in the middle of a restructuring program, which can sometimes cause a disruption to the normal functions of the company. Local managersRead MorePG Japan the Sk-Ii Globalization Project2059 Words   |  9 PagesGMBA 5075 International Management Case 5-2 - Pamp;G Japan: The SK-II Globalization Project Group Report Due date: 12/03/12 By: Wendy Rodriguez Francisco Oliveira Francisco Andujar Yichen Li Intro: This case describes how SK-II which is a fast-growing skin care product is becoming very popular with a price to match its performance. After being introduced in Hong Kong and in Taiwan, Pamp;G believes that this brand has a strong global potential. At the conclusion of this case, theRead MorePG Japan the Sk-Ii Globalization Project3489 Words   |  14 PagesPG Japan: The SK-II Globalization Project When looking at the archetype of PG it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. LaterRead MoreCase Study PG Sk-Ii Product in Japan and East Asia1527 Words   |  7 PagesPamp;G Japan SK-II Case Study Up to 1984, Pamp;G’s Japanese operation was a failure due to the following reasons: 1. Pamp;G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing aRead MoreProcter and Gamble in Japan1121 Words   |  5 PagesProcter amp; Gamble (Pamp;G), the large U.S. consumer products company, has a well-earned reputation as one of the world’s best marketers. Pamp;G manufactures and markets more than 200 products that it sells in 130 countries around the world. Along with Unilever, Pamp;G is a dominant global force in laundry detergents, cleaning products, personal care products, and pet food products. Pamp;G expanded abroad after World War II by exporting its products, brands, and marketing policies to WesternRead MoreSkii Case Analysis1041 Words   |  5 PagesPr actical Work # 1 Pamp;G and SK-II Paolo de Cesare heads to Japan to make a decision on one of Pamp;G’s most successful and fast growing products – SK-II. SK-II was a high end product that had developed a strong following among Japanese women, who were increasingly conscious about skin care and willing to spend a significant amount of their income. Cesare must decide among three options: continue to focus on the Japanese market, introduce the product in china, or introduce it in Europe.